I build content systems for SaaS companies.
Not a writer for hire. A strategist who also writes, and understands what makes technical software content useful.
I started with a technical background and spent the last decade helping software companies explain what they build, reach the right buyers, and grow through content. My work sits at the intersection of content strategy, technical writing, product-led SEO, and AI search visibility.
What I believe:
- SaaS content should start with the product.
- Search traffic is not enough if buyers do not understand the software.
- Technical content should be clear without becoming shallow.
- AI search rewards specificity, structure, and authority.
- The best content supports both discovery and decision-making.
Beyond client work, I share ideas on SaaS content, technical writing, AI search, and content-led growth with 28K+ readers and followers across LinkedIn, Facebook, X, and Instagram.
AI research at the University of Cambridge, exploring how AI-assisted content and human expertise shape B2B marketing.
Background and credibility
- Written for HubSpot, Whop, Kinsta, Hostinger, and DreamHost
- Published by Geekflare, MakeUseOf, ShortPixel, and WP Astra (Brainstorm Force)
- Worked across SaaS, WordPress, fintech, ecommerce, AI, and developer tools
- 10+ years in technical content
- Computer engineering background
- AI research at the University of Cambridge
- 28K+ readers and followers across LinkedIn, Facebook, X, and Instagram
How I work
01
Strategy first
Every engagement starts with understanding your product, buyer, and growth goal. Content follows strategy, not the other way around.
02
Technical fluency
I understand how software products work, which means I can explain what they do without stripping out the substance.
03
Built for search
I write for people first. But every piece is built to rank, get cited, and stay relevant in traditional and AI search.
04
Long-form that converts
I write long-form content that does something: attracts, educates, builds trust, and moves people toward a decision.