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Essays on SaaS content, product-led SEO, and AI search.

Notes on turning technical products into content that ranks, gets cited by AI, and moves buyers. Strategy, teardowns, and the occasional strong opinion.

Technical content

Featured essay

Content Marketing for Developer Tools: A Field Guide

Most developer-tool content fails because it is written for the buyer but judged by the engineer. A field guide to what makes technical content different, what good looks like, who should write it, and the workflow that keeps it accurate.

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What I write about

The topics I cover

SaaS content strategy

Turning product knowledge into content mapped to buyer intent, search demand, and pipeline.

Product-led SEO

Ranking for the technical searches your buyers actually make, built around the product.

Technical content marketing

Deep, accurate guides for developer tools, infrastructure, data, and ML platforms.

AEO, GEO, and AI search

Getting cited in ChatGPT, Perplexity, and AI Overviews, not just ranking in Google.

Content-led growth

Content systems that compound into traffic, trust, and demand over time.

Content teardowns

What separates SaaS content that converts from content that just fills a calendar.